Category Archives: Featured

Why Video Matter So Much! 7 Important Reasons

In this article, I suggest SEVEN important reasons why you should start looking at the role of videos in social media marketing, rather sooner than later...

There are quite a number of people in the tourism industry who raise the question:

"Why should we trouble to have a well-produced video of our business or destination?"

You’re already aware that YouTube is a pretty big deal (… I hope!) You’re also most likely aware that making a video can be a difficult exercise. Just one great video can have a big shift in sales. In fact, you’re pretty much guaranteed to get major returns on a good video. For this reason, if your business is serious for you - and not a part-time thing - you should put this on your to-do list.

Why Video Matters So Much

1). Video is a big deal. Did you know that YouTube is the world’s second biggest search engine (after Google)? You know people love watching video but you may be surprised just how much people love it.

2). It increases your online presence. Having even just the one marketing video on YouTube gives people an additional way discover you, with the added bonus that Google often ranks videos right up there.

3). It connects with people emotionally. Have you ever noticed how much more a video that's even just 5 seconds will capture the personality of a loved one, compared to a photo? That connection will make people far more likely to book with you.

4). Video stays with people and causes them to remember you over all others. Whenever I see a small business using video, I find that the video returns to my memory several times over the days that follow. Getting memorability like that without video is super tough.

5). It allows people to pre-experience your tour, guest house or wine experience. With a video, your service goes from being a vague idea to being a specific concept sitting there right in front of them. It’s at the core of why video succeeds.

Human beings are simply not build to deal in the abstract. Even if they understand that you do bus trips to the forest, it won’t feel real to them until they experience it. You become a known quantity against the unknown which gives you a huge leg-up on your competition.

6). Your guests want video. Not convinced yet by the previous points? How’s about this: according to a study of retail websites conducted by Comscore, after watching a video people stay on a website for an average of 2 minutes longer and are 64% more likely to purchase. In my own experience, whenever businesses add a great video to their site they get a bump.

7). TripAdvisor now lets you upload your video. What a great way to stick out from the pack.

Deon Kitching

CEO Discover SA Travel Channel


Source: Newton, Matthew. Sell More Tours: A Guide to Online Marketing for Tour Operators (Kindle Locations 1764-1773). Kindle Edition.

Afrikaanse Taalmuseum en -Monument, Paarl


The Taalmuseum is situated in the heart of Paarl, in the former house of Gideon Malherbe, one of the founders of the Genootskap van Regte Afrikaners (GRA) (Association of True Afrikaners). The museum’s exhibitions inform you about the history and diversity of Afrikaans. Come and view the GRA’s printing press, test your knowledge of idioms and buy a souvenir in our museum shop. Guided tours need to be pre-booked.

The Taalmonument is situated on Paarl Mountain. Come visit us to discover more about the history of Afrikaans! Did you know that the roots of Afrikaans can be traced back to three continents, namely Europe, Asia and Africa? The architect, Jan van Wijk, designed the Taalmonument to give recognition to these diverse origins of the language. Click here for a virtual tour of the Taalmonument



Ommiberg/Round the Rock, Paarl Wine Festival


The Ommiberg / Round the Rock wine festival started 10 years ago. The objective was to introduce the Paarl Wine Route to consumers who are not aware of the region, and especially to introduce them to smaller producers who may not be open during normal business hours.

The trade idea behind the Ommiberg / Round the Rock festival is based on a well-known German festival, where you taste the young wines of the new harvest season. The cellars open their doors for one day so that people actually can go into the cellar and taste straight from the tank. The new wine is unfiltered so you can experience the mercy and cloudy color of the wine. The Germans call the color of the wine “Fiederweissen”, which means “ feather white”.

This festival is based on a unique concept. There are many different wine festivals but during the Ommiberg / Round the Rock festival you can actually taste the first wines from the current season here in Paarl, at the beginning of March.



Discover SA Travel Channel

and The Brewery and Two Goats Delhi (Andre Cilliers) in Nieu-Bethesda

give you the opportunity to win the following:

  • Escape to the beauty of The Karoo on a weekend that suits you (out of season)
  • Two-night weekend for two people, free accommodation and breakfasts in Nieu-Bethesda
  • Andre Cilliers will be your host to show you around his brewery and restaurant. Enjoy his beers, coffees and cheeses.
  • Suppers included
  • Several excursions during your time, eg. to the Owl House, The Fossil place, Bushmen Art and much more.
  • Come and enjoy an exciting weekend in The Karoo

[Click here to watch the video]

What do you have to do register for the competition?

PLEASE like BOTH our FACEBOOK pages before the end of October 2016 and we will draw a lucky winner on November 1st, 2016. Remember you have to LIKE both of our pages. People who LIKED our pages already will automatically qualify.

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